Income Statements

Providing you with my monthly income statements is the best way for me to describe to you what you can earn online. The thing that is different with an online business vs. a full time job is that the income can fluctuate from month to month.

Right now, I have two online businesses. My first site is called It’s a content website the helps people plan their visit to San Francisco. While it’s targeted at tourists, I find that many people in San Francisco and the Bay Area enjoy it too.

My second online business is this site, Dream Explore Inspire. My goal with this site is to help other live out their dreams. The toughest part is always deciding how to make money while you live out your dreams. The best way is to do it with an online business.

income statements by month

History of Income & Traffic on

I started this site in 2009. At the time, I was working a full time job and had little time to fully make a go of it. In 2011, I left my corporate job and was determined to make a go of earning all my income online.

My site was making a few hundred dollars in early 2011. I was excited to get started on my business but decided to take a little time off to travel.

In early 2012, I started working full time on my San Francisco site. At the time, Google was rolling out some major updates and my site was hit by both leaving me with little traffic and only a few dollars in sales each month.

In May of 2012, I determined that I needed to almost start over on the site to make it work. I revised my site map, started the process to rewrite all my pages, and began the process to create the best website I could.

Sales started slowly, in 2012, I made less than $1,000 online. Traffic started to build slowly in 2013 and I made almost $5,000 that year. I felt that I was in a rut, so decided to redesign my site and also changed my URL. My old URL was clunky which made it difficult to market.

In February of 2014, two weeks after I changed my URL, I lost almost all of my traffic and made only $150 in the entire month. I was devastated and ready to give up.  However, I loved the freedom I had of having an online business and wanted to give it everything I had to make it work.

My patience and hard work paid off. In 2014, I ended the year with $31,000 in sales.

The progress on my site was slow for the first half of 2015. This was due to health issues and the fact that I decided to write my first eBook. It took me several months to complete, which was longer than I thought it would. Because I wasn’t adding regularly to my site while I worked on my book, my traffic and revenue stalled out a little and I didn’t make much more than I did in 2014.

At the same time, my #2 money maker, Google AdSense was not performing as well as it had in 2014. I was able to make up the difference with other affiliates. I was excited to see my other affiliate numbers increase, but was frustrated with the decrease in AdSense. I ended up removing most of it from my site about half way through the year in 2015.

After the release of my first book in September 2015, I finally had the time I needed to refocus on building my site. With AdSense earnings almost gone, I needed to work hard to build traffic to my site in order to increase my sales.

Dream Explore Inspire

We officially kicked of Dream Explore Inspire just a few weeks before the end of 2015. My fiance and I have been working on it in the background for a while, but it took some time to get it up and running.

We are excited to use it as a platform to help all of you succeed with your goals and help you see what the possibilities are in life.

Income Statements

Now that you have a little background on our online businesses, I want to give you more details by providing you with a monthly income report. Each one will recap what we got done, how much we made and our successes and failures.

Click on the monthly income statements below for a full overview of how we made our money online.

November 2015 – $4,435

I’d love to hear your thoughts and comments. I’d also love to help answer any questions you have about each month’s income statements. My goal is to educate those that are really interested in having a successful online business see what it takes to get there.



Our Current Location:
Playa del Coco, Costa Rica